Coveted industry award goes to Safeguard.

Scottsdale, AZ - December 16, 2002

A business built on old-fashioned values.

Safeguard Security and Communications is proud to be named SDM’s 2002 dealer of the Year. This coveted industry honor due to both its long history of peerless customer service and its recent success driven by its commercial contracting and home systems business units.

While the company’s recent success - 28% revenue growth from 2001 - stems from its inroads into the home systems and commercial contracting markets, the secret to its peerless reputation among its customers lies in its old-fashioned approach to customer service.

“We pay attention to what we do best – providing the best possible service to our clients. Our objective is not to capture market share, per se, but rather to grow our business organically – one customer at a time. I think staying focused on each individual customer, rather than the market as a whole, is the real secret to our successful history.” says Mike Bradley, president.

Safeguard’s solid reputation is based on its long history of performance, proven stability and profitability, which makes sense to sensible customers. Bradley argues that with many companies going out of business or in financial trouble, customers are more likely to do business with a company that has a proven performance history. These factors are easily boiled down to one obvious issue: trust.

The Future is Diverse.

Over the last half-decade, Safeguard’s business plan has expanded to include a diversity of products, services and markets. Although the Southwestern housing market should remain strong for the foreseeable future, yet the company is now developing other options to decrease its dependence on ongoing residential growth.

The firm anticipates that commercial integration projects – like the Esplanade luxury condominium in Phoenix - and non-security residential electronics, such as whole house audio, video and home theater, will see the most dramatic growth in 2003 and beyond.

“We are starting to experience a new level of profitability from the combined business efforts of all units that is greater that the sum of the parts. This synergy is the reason we set out on a business plan of diversification and growth several years ago.”

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